paper cut panic

The connoisseurs of wine
March 4, 2009, 9:08 pm
Filed under: Packaging | Tags: , , ,

Here’s to Australian agency Mash for designing these original and inspired wine bottles.


Taking inspiration from vintage advertising and books, Mash commissioned John Englehardt to create a series of illustrations for their Mollydooker wine labels. The hand drawn typography completes the look.


Mash also took an illustrative approach for the packaging of Mollydooker’s  ‘Velvet Glove‘ wine. With it’s voluptuous wax dipped bottle, velvet paper stock, and silver foiled design, this is packaging at its most indulgent.


Their animated label for Viottolo ‘Changing Lanes’ wine won a Yellow Pencil at last year’s D&AD awards. In their own words, their concept was to “tell the story behind the brand through the packaging itself. Co-incidentally the 2 wine makers both shared the same last name, ‘LANE’. Hence the brand name ‘CHANGING LANES’. As the bottle is tilted the face on the label changes from Mark Lane to Justin Lane (the two wine makers in question)”.



A killer idea for a range of Killibinbin wines. And just like an old horror movie flyer, the labels are hand written and printed on an uncoated paper stock.


Mash collaborated with ilustrator Harry Slaghekke to create Miss Grigio and Mr Noir wine for the Marauding Vintners brand.

“The name is derived from the mystery surrounding the brand as they source wines and/or grapes from across the globe. In reflection of their underground nature Mash played on Mafia type characters to become the personalities behind these wines”.


Mash created a new brand identity and packaging for Inkwell wines based on the simple yet striking image of an ink splatter.


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