paper cut panic

April 20, 2008, 1:22 pm
Filed under: Advertising, Animation | Tags: , ,

First there were 250,000 luminous balls bouncing down the streets of San Francisco. Then 70,000 litres of paint exploded over an empty Glasgow council estate. This was followed by 190 plasticine bunnies hopping around New York. Now, the fourth TV spot for the Sony campaign has arrived in the form of 120 million gallons of foam cascading over downtown Miami. The campaign, created by ad agency Fallon, is truly like no other.


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