Filed under: Advertising | Tags: BBDO, Guerrilla marketing, Jay Conrad Levinson, Saatchi & Saatchi
The term Guerrilla marketing was conceived by advocate and best-selling author Jay Conrad Levinson when he published his first book on the subject in 1983. The Guerrilla approach is a simple one – to employ exceptional marketing tactics by using a “minimum of expense and a maximum of smarts”.
Here is a collection of Guerrilla ads that swap big budgets for big ideas to get great results.
A humorous and engaging use of street fixtures.
As part of a Campaign for the Doctors of the World, boards carrying the message ‘Every winter, hundreds of homeless die on the sidewalks. React.’ were placed on bollards on the pavements of France, forming rows of crosses. Simple and striking.
Street installations featuring bottles of correction fluid and highlighters were used as part of BBDO‘s advertising campaign for FedEx Kinko’s.
Another stroke of genius by Saatchi & Saatchi in Peru, which won them gold at the Cannes International Advertising Awards. The peep hole ad for pizza company Papa Johns, creates the illusion of a pizza delivery man at your doorstep.
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